How to Improve Google Search Results and Boost Website Visibility
You find that Google updates and algorithm changes are so small you never even notice them. We also have others that are massive that you cannot ignore. By the end of this topic, you will learn how to improve Google search results quickly and for free.
One of the tips is to improve the keywords you use. It is essential to make your keywords targeted to your specific niche. For that matter, you will have to create and utilize targeted keywords. This way you will improve your rank and rise above the competition. You can achieve this by using tools such as Google Trends and Google’s keyword tool.
The other tip is to improve user experience. You can boost the user experience by focusing on these four main ranking factors; bounce rate, pages per session, time on site, and website visits. You find that each of them is related to the experience your website offers visitors. Therefore, if your website is enjoyable, easy to use, offers valuable information, you will receive more visitors who stay on-site longer and visit more pages.
The next tip is to create new and regular blog content. The most important thing is to make sure that your website does not get stale. Visibility is something that publishing new content regularly. Make sure that you use keywords strategically in your blog but not too much. You can as well use the published content together with your email marketing strategy. This will require you to push an email to subscribers each time something new is published. Remember that email marketing for small businesses is still very effective.
Besides, you should acquire more backlinks. It is essential to note that this is one of the heavily weighed Google ranking factors. Here the moment you have incoming links to your content from a high-authority domain, it shows your site is an authority. This way you will get more traffic which will improve the ranking of your site.
In addition, you should improve your page speed. It is essential to note that Google is now using mobile page speed as a ranking factor. Because of that, you need to ensure that your site is as fast as you can. This way you will provide a better user experience and increase your search ranking.
Last but not least, you should also make sure that your articles are easy to share. This will require you to include social share icons anytime you publish a new blog.
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